Market Access In An Evolving Landscape

The NHS continues to change and evolve at pace. We can support you in understanding who to approach, what resonates with them and demonstrating the your innovation meets the needs of all stakeholders within their healthcare organisation. These activities draw on the expertise of our NHS Associates, and their direct NHS experience. Outlined below are several of the market access activities we offer, however we offer tailored approaches to meet your needs.

Policy alignment

Cadra Insights advises on how to best align your innovation to current NHS policies, initiatives and guidance.

Stakeholder Mapping

Identifying and profiling key stakeholders to be targeted, their networks, needs and challenges.

Clinical pathway costing

Mapping and costing of clinical pathways to identify pain points, areas your innovation can disrupt and facilitate cost savings for healthcare organisations.

Business plan and case for change development

A strong business case can make all the difference when persuading healthcare organisations to adopt your innovation. We develop templates to support the uptake of innovations, highlighting the value they bring to the different parts of healthcare systems.